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Time is Money - Insight

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The following article was published in the Business section of the December 2007 edition of Insight. A big thank you to everyone at Insight, especially the Publication Manager, Sarah Agnew.

Sensatus software company Sensatus is making waves in the financial trading market

Sensatus was founded in May 2006 and is one of the new wave of Brighton software companies, specialising in web based financial products that help private investors and investment clubs to make money, save money and manage their investment affairs.

The company is the brainchild of Dary McGovern, a seasoned trader of 13 years experience. He began investing in his student days, during the early 90’s, and since then he has learned a lot of lessons, some the hard way - the name Sensatus comes from the Latin meaning ‘gifted with wisdom’.

Despite fine tuning his trading strategies over the years, Dary was frustrated that he could still miss trading opportunities when away from his computer; while away snowboarding one year he missed an unmissable trading trading opportunity and so decided to create timetotrade. “Our first investment product, timetotrade was launched last October and is designed to meet the needs of modern investors who don’t have time to sit and watch stock market charts and read every piece of news while looking for investment opportunities,” explains Dary. “As more people move to manage their own finances, we have a growing base of users in the UK and from as far a field as Tanzania and Thailand.”

An investment club is a group of individuals who invest in the stock market by pooling together a small amount of money each month. With over 12,000 in the UK, they provide a supportive environment were investors can learn how to invest by sharing knowledge and experience.

Timetotrade is the first website in the private investor and investment club sector which enables them to manage their investment affairs in one place, view their investments anytime, anywhere from web or mobile browsers, receive investments alerts to mobile phone and email to avoid missed trading opportunities. It also makes savings on accountancy fees, as well as manage their accounts, tax liabilities and tax returns.

“We believe we’re onto something. A survey we conducted in Sussex last December revealed 70% of people would like to invest in the stock market but cited their lack of market knowledge and investment education as their main reason for not investing so far. It is estimated that there are 1 - 1.8 million people actively investing in teh UK as well as +120,000 investment club members - we plan to grow these figures.”

Looking to the future, Sensatus has a number of products in the pipeline for launching in the UK later this year and they plan to “officially” launch timetotrade globally in 2008.

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